Nov 18, 2021
More than three billion people watched the last World Cup final. The reach–and potential impact–of sport is almost limitless. But while social issues are increasingly creating a stir in sport, the environment isn’t yet making quite such an impact.
Michael Doughty wants to change all that. A former professional footballer, he’s co-founder of Hylo athletics–renewable, carbon-negative and recyclable trainers–and is on a mission to put considerations for the planet at the heart of the conversation around sport.
But does Michael think football–and the love of consumerism that still often drives it-will ever really fully embrace the environmental message? And how does a start-up put ideas and values into practice in the early days of business?
To get in touch with team Portas, email us at: firstname.lastname@example.org
Subscribe to the Portas POV Newsletter for musings, provocation insights and inspiration.
Want to keep up-to-date with all things Portas? Follow us here: